Simplify and clarify your market strategy
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Land funding
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Align your team
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Focus product development
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Achieve product-market fit
IS THIS FOR YOU?
Who's it for?
Sure, it's free. But your time isn't. We get it. The Medtech Strategy Course may be right for you if:
- You are a medtech entrepreneur trying to land funding.
- You are a medtech leader exploring better methods to develop products.
- You are interested in learning about product-market fit for medtech.
COURSE OVERVIEW
How it works
It's a video-based online course. On your own time, at your own pace.
THE DETAILS
What topics are covered?
The course is split into 2 primary sections:
Market Factors
- Clinical Outcomes
- Healthcare Economics
- Payor Strategy
- Evidence Strategy
- Sales & Marketing Strategy
- Revenue Models
- Market Segmentation
- Customer ROI
Product Factors
- Product Requirements
- Stakeholder Resistance
- Regulatory Strategy
- Pre-Clinical Evidence
- Technology Strategy
- IP Strategy
- Investment Strategy
COURSE LEADERSHIP
Who's the instructor?
The course developer and instructor is Archimedic's CEO, Eric Sugalski. Below are a few details on Eric's background.
About Eric
- 20+ Years medtech experience
- Developed dozens of products across drug delivery, surgical, diagnostic, imaging, and home health categories
- Founder and CEO of Archimedic
- MBA from MIT
- BS in Mechanical Engineering from CU Boulder
- Holds part-time faculty position at University of Pennsylvania School of Bioengineering
FAQ
Below are some frequently asked questions and answers.
