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Written by Eric Sugalski
Consider this analogy.. You are driving across the US, planning for a week to travel from coast to coast. With elevated gas prices you want...
Hey – Eric here.
Here are 4 steps on how to clearly define the clinical outcome that compels adoption of your new medical device.
Today’s issue of Medtech Mindset takes about 3 minutes...
Consider a medical device startup, facing a critical market decision:
Should the company go big, aiming for the $1B market out of the gate? Or should the company go small, proving value with an...
Written by Eric Sugalski and Ulrich Herken
True story.
A medical device manufacturer developed an at-home wearable defibrillator for populations at high risk of sudden cardiac death. This device...
Clinical use is a significant milestone for most medical device companies. Investors often see this milestone as a significant de-risking activity – one that can come with valuation...
Written by Eric Sugalski and Ulrich Herken
“You need to show clinical evidence that your medical device provides a benefit.”
It's a common request that early medical...