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Medical Device Design Meets Value Analysis clinical strategy healthcare economics market driven innovation Oct 31, 2024

I had the privilege of interviewing the Value Analysis Whisperer himself, Mark Copeland, who cracked open the black box of Value Analysis Committees and shared the secrets that MedTech companies need ...

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proteus biomedical rise fall
The Rise and Bomb of a Digital Health Darling clinical strategy fundraising healthcare economics Mar 26, 2024

You’ve probably heard of Proteus. 

 

At one time it was the darling of digital health. But within a single year, Proteus went from a $1.5B valuation to a fire sale at $15m. 

 

Here's a recreation ...

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