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How to drive speed and quality with your product development process product development project management Jun 08, 2022

Most companies run product development under the Hero model. This is where a highly experienced medical device developer gives play-by-play direction on product development...

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Should your Medtech Team Bulk Up or Stay Lean? team development Jun 01, 2022

Medtech teams have a critical decision to make at the early stages. Should the strategy be to build a robust in-house team or leverage outsourced experts to achieve medtech milestones. Here's...

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How to Run Meetings that Don't Suck project management May 25, 2022

Written by Eric Sugalski

Meetings. When you hear the word, what comes to mind?

You're probably imagining a large assembly of colleagues listening to a self-promotor...

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3 Timeline Killers in Medical Device Development project management May 18, 2022

Written by Eric Sugalski

When developing a new medical product, have you ever heard a medtech investor or exec say, "Take your time. We'll get there when we get there.."?

Me neither.

There's...

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How to Turn Conflicting Feedback into Market Clarity market driven innovation research May 11, 2022

Most companies avoid primary market research. They believe that in-house tribal knowledge is enough to make the key product and business decisions. Research would just tell the team...

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FDA's Early Payor Feedback Program (EPFP) payor strategy regulatory strategy May 04, 2022

The prospect of obtaining a new reimbursement code and corresponding coverage for a new medical device is daunting. So much so that many investors simply refuse to pursue medical device...

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The #1 Thing that Prevents Medtech Companies from Raising Funds fundraising Apr 27, 2022

Hey - Eric here.

Happy Wednesday to 602 motivated medtech business leaders.

Here's one short tip on how to refine your medtech strategy.

Today's Medtech Mindset issue takes about 4...

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4 Steps to Defining Your Clinical Outcome clinical strategy market driven innovation technology development Apr 20, 2022

Hey – Eric here.

Here are 4 steps on how to clearly define the clinical outcome that compels adoption of your new medical device.

Today’s issue of Medtech Mindset takes about 3 minutes...

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Why Starting with Small Markets Provides Superior Financial Returns clinical strategy market driven innovation Apr 13, 2022

Consider a medical device startup, facing a critical market decision:

Should the company go big, aiming for the $1B market out of the gate? Or should the company go small, proving value with an...

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3 Secrets to Capturing Reliable Clinical Data at Home clinical strategy market driven innovation regulatory strategy Apr 06, 2022

Written by Eric Sugalski and Ulrich Herken

True story.

A medical device manufacturer developed an at-home wearable defibrillator for populations at high risk of sudden cardiac death. This device...

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Why Fast-Tracking Clinical Use can Slow your Medical Device Progress clinical strategy market driven innovation Mar 30, 2022

Clinical use is a significant milestone for most medical device companies. Investors often see this milestone as a significant de-risking activity – one that can come with valuation...

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Which Path to Take – Consumer Product or Medical Device? market driven innovation technology development Mar 23, 2022

Written by Eric Sugalski

It’s a critical decision that defines your commercial strategy – but it’s one that is often taken without carefully weighing the pros and cons of each...

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